Pay Per Click (PPC) and Google Adwords are the latest tools of target based Online Marketing smartly utilized by most business entities these days. Pay per click assures advertising with minimum cost to the client as advertisers are charged only when their advertisement is clicked on. The placement and management of such advertisement is imperative to increase visibility and gain customers. Similarly, through Google Adwords companies place advertisements on Google which are displayed when a certain related keyword is used by a surfer. It provides buying opportunities to consumers during general surfing according to their preferences and therefore is a win-win situation for both the sellers as well as the buyers. We train students on varied aspects of these two tools ranging from finding specific long tail keywords for cost minimization to overhauling any existing PPC campaign to managing Adwords account so as to reap the maximum benefits.
Finding specific long tail keywords for cost minimization
Overhauling any existing PPC campaign
Effectively managing Adwords account to wring the maximum benefit with minimum investment.
Understanding the distribution and placement strategies
Appraising the value of creative content
Facilitating, tracking and auditing conversions
AdWords account management
Google click to call
AdWords distribution
Adwords express
Placement targeted advertisement
IP address exclusion
Keyword research and selection
Creative and compelling content creation
Facilitate site level conversion
Tracking conversion and auditing
Optimization and testing
Preparing the SEO ranking report
Google AdWords, Minkme, Bing and Facebook advertising
PPC management and remarketing