Business growth and profit can only happen when people are awared about the products and service utilities of an entity. In order to create maximum awareness and recognition of a particular brand, it is wise to use upcoming technology such as Social Media Optimization (SMO) and Social Media Marketing (SMM). It involves utilizing the available social media and networking websites and application to conduct various activities such as creating and maintaining brand awareness, increasing traffic to a website, enhancing customer engagement as well as increasing visibility and consumer interaction.
Introduction to social media
Fundamentals of Social Media Optimization
SMO practices and guidelines
Develop SMO strategy
Usage of social media tools
SMO project management
Advantages over online marketing
Measure ROI of SMM campaigns
SMM for B2B (Business to Business) brands
SMM for B2C (Business to Customer) brands
Introduction to SMO
SMO usability
SMO guidelines
SMO types and tools
SMO strategy development
Introduction to Facebook, Google+, LinkedIn and Twitter
Performance measurement pointers